About Us

Elega is Iraq’s premier multi‑brand fashion destination, bringing together the world’s most coveted labels under one roof. Born from the combined expertise of What Ishtar and Akkad Group, we curate an exclusive selection of designer apparel, shoes and accessories from international icons such as Boss, Tommy Hilfiger, Calvin Klein and Timberland.

 Our story began with a vision to elevate the fashion landscape in Baghdad, offering customers the sophistication of a global department store with the warmth of a locally rooted business. Today, Elega encompasses an online boutique and three physical locations — Mansour, Jaray and Aras at — each thoughtfully designed to provide an inspiring shopping experience. In Aras at, our dedicated boutiques for Boss, Tommy Hilfiger and Calvin Klein showcase each brand’s unique identity, while our Mansour and Jaray department stores present curated sections for every label.

Beyond retail, we believe in personal connections and exceptional service. Our team of fashion advisors is committed to helping you discover pieces that reflect your individuality. Whether you shop online at elegastore.iq, connect with us via social media or visit one of our stores, you can expect authentic products, knowledgeable staff and a seamless experience that honors both global standards and Iraqi culture.

At Elega, fashion is more than clothing — it’s a statement of elegance and confidence. We invite you to explore, express yourself and become part of the Elega community.